What’s Hot in Women’s Running Apparel?
Women’s running apparel has come a long way in the past few years. Gone are the days of running in saggy sweatpants and your ex-boyfriend’s fraternity hoodie. These days, you have a lot of options in women’s running apparel to look good while running.
Some of you might be thinking, “Who cares what I look like while I’m running?” I have heard it before: “If you’re concerned about being pretty, maybe you’re going too slow.”
Who says you can’t run hard and look great? These two things are not mutually exclusive.
Is it important to look good while running?
Of course not. What is important is that you’re safe, protected from the elements and comfortable. You want to focus on hitting that tempo pace or crushing your track workout, not whether your headband matches your jacket.
But there are a lot of awesome companies offering women’s running apparel that combine function and fashion. If you’re like me, a little fitness fashion might be just the motivation you need.
So you’re saying it can be motivating to have something cute to wear while running?
It is for me! I love running and am not afraid to say that I want to look as great as I feel when doing it. And sometimes the opposite is true; I just want to look the part even if I’m not feeling so great.
Putting down a little extra money for quality gear and apparel can motivate me and increase my commitment to running. I’m invested in this thing; I need to live up to the apparel that I’m sporting. The right gear can make you feel faster and we know that a big part of running is mental, right?
Buying Running Gear
To be honest, I have more fun buying workout gear than “normal” clothes. When a holiday is approaching and someone asks what I want, I point them to Athleta, Sweaty Betty, Oiselle, and lululemon.
I often add these brands to my wish lists for special treats. I’m always watching for sales (like the lululemon warehouse sale that hit Minneapolis last winter).
These brands pride themselves on combining performance and fashion. The discerning runner such as myself (after 16 marathons) knows the difference between quality and “bells and whistles.”
I believe these brands have done well because their products aren’t just cute. They’re functional, and on the cutting edge of fitness fashion. They are some of the first to come up with creative details and designs that add real value to your running experience. All while allowing you to look…well, cute.
For example, my Ultra Run Jacket from Sweaty Betty combines fitness and function. It has a highly reflective pattern and can pack away into its own back pocket, with clip straps to transform it into a “bumbag.” (In the US, I think we call it a fanny pack.)
This jacket is ideal for training in unpredictable weather. A “bumbag” is definitely more functional than tying your expensive jacket around your waist. Or worse, stuffing it behind a bush to come back to get later, fingers-crossed that no one stole it (and they probably will, because it’s adorable.).
What else is Going on in Women’s Running Apparel?
I’m also loving seamless everything, longer fitting tops, asymmetrical zippers, and bright patterns.
I have also seen a lot of slim-fitting running vests from these brands. They keep your core warm without adding extra bulk.
When shopping for women’s running apparel, look for stink-stopping fabric technology. They all use similar technology – something with natural silver salts for lasting antimicrobial protection.
Budget Friendly Running Gear
Some of the more budget-friendly brands are getting on board, combining fitness and fashion. C9 by Champion, sold at Target, has a few cute items like a puffer front jacket that I tried and loved.
If you wait a few months, it’s likely these stores will come out with similar styles to the high-end brands but for a fraction of the price.
We’ve come a long way in fitness fashion and I’m excited to see what these companies come up with next! Sometimes all it takes is flashy new jacket to get you out the door. On a cold winter’s day, we all could use the extra motivation.
If you have any questions about running apparel or if you want to follow along in my running adventures, please contact me. I’d love to hear from you!